PRODUCTION
Successful client outcomes start with conversations. And a well thought out production plan.
Understanding the client’s goals and objectives is the first step. Are we reinforcing an established identity? Moving in a new direction? Introducing new products, executives and staff? Is the intention to continue working on a current project?
The project brief... drives the lighting design, talent selection, props, wardrobe, set building, location scouting, etc.
Investing time upfront is crucial to creating images that align with the client's strategy and need for new content.
Beyond the creative side of being a photographer - I am also a problem solver. My team and I show up well prepared for the work ahead. Adjusting if changes are necessary. Pivoting with solutions to changing ideas and conditions.
My production process ensures that by the time we are on-set capturing images most of the hard work is done, and it is now time to create!